As the evolution of the web has increased at a rapid rate, the expansion of the digital world has risen. Now everything from a little pin to an enormous television is out there online. Also, it’s given rise to cybercrime and customer data leak.
A bit like you’d sort of a life belt while driving a car, a helmet while riding a motorbike , you’d like an SSL Certificate for your website. Switching from HTTP to HTTPS is confusion with most of the people. As they’re not conscious of the advantages of SSL Certificate and therefore the risk of not having an SSL Certificate.
Just 1.9% of the highest 1 Million websites are using SSL Certificate, whereas 4.2% of top 10,000 websites are been secured.
Benefits of SSL certificate
SSL Protects Customer Data
In this highly-competitive market, customer data (ID’s, Password, mastercard , open-end credit details, etc.) is sort of a diamond for the organization. Hence the organization can’t compromise in term of customer data security.
SSL Certificate secures the info which is in transit between server and browser. In simple words, it keeps the knowledge private and secure. SSL helps in protecting the info from hackers and skimmers by turning them into the undecipherable format, Even if you aren’t collecting payment info or other personal data from your visitors.
Protects from Google Warning
Google with its consent updates has made good with its promise of creating the web a safer place by naming and shaming unencrypted sites (HTTP sites). As on October 17, 2018, Google released Chrome 70, and with it, they need increased their security warnings for sites that aren’t fully HTTPS secure.
Having SSL certificate on the web site will make your site as HTTPS, which can prevent from such harsh warnings from google.
SSL Boost Website SEO Rankings
As we all know Google is contently making algorithm updates, in 2014 Google announced HTTPS as Ranking Signal. Deploying an SSL Certificate on to your website will make your site secure and browsers will show trust indicator (Pad Lock) within the address bar.
Such a trust indicator will increase your website traffic and indeed increase your SEO ranking. Also, Brain Dean in his article mentioned how HTTPS is correlated to the Google Ranking.
Below is that the graph for the reference, which indicates the ranking of the web site who has HTTPS enable (Having SSL certificate).
SSL Increase Customer Trust & Revenue
SSL Certificate provides your website with a Trust indicator referred to as “Padlock”. This padlock indicates that the web site is secure due to SSL encryption. SSL encryption acts as a visible indicator for the consumers to believe the authenticity/security of the web site and share their information thereon . This end in increased customer trust.
Organizations can leverage these safety features to convert visitors into customers by gaining more trust as a secure place to share information on. This becomes a serious step in boosting business revenues.
SSL Protects from Phishing and other Attacks
Nowadays because the user base of using the web is increasing, thus there’s a rise within the attacks like Phishing, MITM attacks, etc. Securing the web site from such attacks is must for various reasons. an easy way is to possess an SSL Certificate on the web site .
Since phishing involves cloning an internet site or a webpage, it’s almost impossible to possess an SSL certified cloned website. this is often another advantage of getting an SSL certificate. EV SSL Certificate is that the best certificate for securing the web site from such quite attacks.
SSL Helps in Regulatory Compliances
To suits the Payments Card Industry (PCI) compliance norms, a web business must have a minimum of a 128-bit SSL certificate with proper encryption. The PCI standards also make it mandatory to accumulate the SSL certificate from a trusted source.
As per their guidelines, an internet site must use the proper strength of encryption for it to be ready to take card payments. These guidelines also make it compulsory for the web site to supply a personal connection on any page that needs customers to enter personal information.