Micromax comes back with two smartphones that are strategically priced. There’s new branding called ‘IN’ and therefore the new smartphones are a part of the series.

Micromax officially launched two phones called IN Note 1 and IN 1B. They carry the newest MediaTek processors that are popular within the budget and mid-range segments. They also seem to possess good cameras, large batteries, and most significantly, the promise of normal Android updates for up to 2 years.

With the serial, Micromax is making a compelling pitch before Indian customers who might want to shop for a phone from an Indian company and not from one based in China. Especially, Micromax seems to be gunning for Xiaomi, which sells popular Redmi series phones under and around the price point of Rs 10,000.

From what we see within the IN Note 1 and IN 1B it seems that Micromax is cognizant of that, so aware that it’s not averse to using components sourced from China in its phones to make sure that they compete well.

Recently, Micromax co-founder Rahul Sharma said in media interviews that the IN phones have around 50 to 60 percent components sourced locally while the remainder will come from outside, from countries like China, Korea, and Taiwan.


  • Better Camera
  • Stock Android
  • Bigger Batteries
  • Pricing

But if there’s a choice, many may like better to buy a tool from an Indian company. this is often where the IN phones may get some advantage. They appear nearly as good as the other phone, a minimum of from the specs sheet, and when put against an identical phone from another brand, they’ll find favor with Indian buyers.

The second reason is that the way Micromax is differentiating the software within the IN phones. the corporate is promising clean software and Android updates for a minimum of two years for the IN Note 1 and IN 1B.

For instance, the smartphones from Realme and Redmi are often filled with bloatware and consumers do notice it. Micromax with IN phones is offering some options to users who want clean and near-stock Android.

Capitalizing on these two points, Micromax IN phones have an honest chance within the market. I feel the Micromax will have an honest inaugural run, but whether it manages to offer good after-sales services and supply customers with the specified satisfaction are some things only time will tell.

Both these phones will go on sale on 24 November 2020 on Flipkart and Micromax Official website

IN Note 1 starting Price ₹10,999.00

IN 1B starting Price ₹6,999.00


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