Arattai, in Tamil, means chit-chat. Zoho’s founder Sridhar Vembu confirmed that the company will be rolling out its messaging app to users very soon. He further added that the app is being currently tested as part of the “Friends-and-family trial release”.

The new WhatsApp privacy policy has led to users search for its alternatives. As Signal and Telegram see a surge in downloads.

The Arattai app is already available for download on the Google Play Store. Arattai downloads have breached the 10,000-mark and has an average rating of 4.6 as on today. Some of the reviews posted on January 8 and later state that the app is the best replacement for WhatsApp.

Arattai also claims that the user data shared on the app is private and is accessible only by the user. “Customer privacy is our number one priority. Arattai makes sure that your data is private and is accessible only by you,” the app’s description reads.

Sridhar said in his tweet on Sunday that there is a lot more in store. The TOI report also states that Zoho is working on more features such as secret chats, payment linkages, managing expenses, among others.

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